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Posted by Michelle Blythe

Have you Googled your business?

You have seen it before. When you Google a business, all of the information is sitting there on the screen.

With just one click you can call, email, visit the website, check the opening hours and even obtain directions to the shop.

Did you know you can do so much more with this incredible platform?

Google My Business has a variety of features that will assist you increasing your listing, and potentially rank you higher on Google itself.

What can this platform do?

  • Info: Present your business your way. Here you have the freedom upload all of your business details. Add your shop location, opening hours, services available, mission statement, website links, phone number, plus more. This is essentially your business card.
  • Insights: Much like Facebook / Instagram etc, you are able to track your page performance and insights. See first-hand how many customers search for your business, or simply track how many times customers call your business using the Google My Business feature.
  • Posts: A picture is worth a 1000 words. Upload your Offers / New Products or even upcoming Events of your business.
  • Reviews: Important to any business. This feature provides customers the opportunity to leave feedback of their experience, and also allows for potential clients to research, and understand the business before they make a purchase.
  • Messaging: Another way to obtain direct messages from clients. The message will come through Google My Business and send an alert to your email so you wont miss any enquiries.
  • Photos: Let your clients see what you have to offer, or even introduce your team. Your options are endless, and you have the freedom to stand out from the crowd.
  • Products: This feature is my personal favourite.Here you are able to upload a variety of Products and even put them in categories for easy viewing. This allows you to include a photo of the product, a detailed caption / description, PLUS a link to your website / additional pages.
  • Services: If you understand the importance of “Keywords” you will love this option. List in detail what products you offer and what brands you use so your customers can find you.

Here at The Computer Workshop Group we trial and test everything we do. With using our very own pages, we have been able to watch our platforms grow, thus increasing our reach and views.

This great platform is another way to help EVELVATE your business and potentially change your Google Ranking. Next time you yourself are searching for a business or service, take note of the Google My Business pages that pop up. You will find that there are many business not taking advantage of this FREE real estate! Once you start looking into the options you will understand just how much it can do.

We pride ourselves on our knowledge and understanding of this platform and we are able to help you manage this. Contact us today so you can get more customers tomorrow.

April 20, 2022
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Let’s Get Social

What comes to mind when you think of social media? Do you think of keeping up-to-date with Aunt Carol’s travel photos, or even stalking your gym crush? Well Facebook, Instagram, LinkedIn, Twitter, Pinterest and even TikTok are INCREDIBLY effective tools when it comes to marketing your business. Initially, the variety of available platforms can be overwhelming, so think of this as a helpful guide in getting you started.

Australian Bureau of Statistics Population Clock estimates that there are approximately 16 million active Facebook users in Australia alone. This equates to 64% of the total population. In just one platform, it’s possible to share stories, upload photos and videos, check in at your favourite places, message, tag, comment, like, shop, and more. In addition to providing businesses with a 24/7 page that customers can access, it also allows customers the opportunity to leave a review of a product or service.

In my experience, Facebook is generally the best platform for researching a business. Here, customers can see recent posts and explore how a business communicate. Remember, people may leave an undesired comment or review, from the outside we only know a business’ attitude from their response. The information in this response is extremely telling about the ethics and practices of a business.

Facebook features associated “Advice Groups”. Just search for your local area and you will find a “Questions and Answers” type page. On these pages, people from all walks of life share their experiences with total strangers. It’s possible that people are enquiring about your industry. By regularly checking these groups, you can effectively promote yourself and, in turn, lead to sales.

While Instagram shares many similarities with Facebook, it functions differently. Instagram is more of a “highlight reel” of photos and videos. For those searching for an overview of a business, Instagram is a good way to find something that resonates. Typically, this prevents you from having to scroll through excessive advertising, and you can generally find exactly what you are looking for.

…And, introducing TikTok. With a flair of creativity, you can turn a fun dance-number into an informative video. Next time you watch a TikTok, pay attention to all the subliminal messages and advertising that is being displayed. The options are endless, and imagination is the key.

When starting out, my advice is simple. Do your research! Simply review similar business or services and see what works for them. From here you can use your findings as inspiration for your own page. Consider how you want to represent yourself and just go for it. Develop your brand by finding the right platform/s for you and your business. You will discover that this may change over time, but you will also learn quickly what works and what doesn’t.

With the right use of social media, you can develop your online presence, build trust in your market, communicate with your clients, and advertise your services. Remember, as in real life consistency is key when building and maintaining relationships. Social media is no different.



February 20, 2022
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